• 07Sep

    An island is a great place to contemplate the concept of evolution. (It seemed to work for Charles Darwin.) I know there are multiple perspectives and meanings related to this term, so for the purposes of this article, I’m defining evolution as a process by which something develops into a different or better form. Things change over time, including individuals, organizations, and cultures. So it was good timing that I spent a week in Hawai’i recently, with time to think about the ongoing evolution of NAI.

    The challenge for both creatures and cultures on an island is the tendency to become isolated. Evolution doesn’t stop in this situation, but it may proceed at a different pace or in different directions than if those creatures or cultures were exposed to the mainstream of the larger world. That isolation isn’t a bad thing—it can be rather blissful as long as it lasts. The problems occur when the isolation ends and outside influences cause a crisis for the island populations where they must adapt rapidly or face cataclysmic decline. These crises usually occur when the island population is reconnected to the outside world after long periods of isolation. It’s a mixed blessing—isolation can yield unique cultures and creatures, but in today’s interconnected world those isolated populations are often at risk through mere exposure.

    I have marveled at the amazing examples of adaptation (or lack thereof) in the Hawaiian islands. This series of volcanic islands sits at the crossroads of the Pacific, yet they were isolated long enough to develop a unique culture and distinctive flora and fauna. Some of these species are remarkably resilient, like the lichens, sadleria ferns, and Ohi’a trees that begin growing within months on recent lava flows. At the same time, a number of endemic plant and bird species are very fragile in some ways and have been severely impacted by competition when exposed to introduced species. The Hawaiian culture is a great story of retaining cultural integrity and identity while incorporating influences from a variety of Pacific Rim neighbors.

    There may be some lessons here for us. First, I like to think of interpreters as one of those resilient and adaptive species. Like the Ohi’a trees, we seem to be able to sprout anew after experiencing devastating hits to programs, budgets, or staff. At the same time, we need to be careful not to succumb to the blissful ignorance of existing in isolation from the larger world. We need to stay connected to important events that will influence our future and maintain our ability to adapt quickly to new circumstances. In order to keep up with our changing world, NAI is constantly scanning the larger economic, social, political, and cultural environment we function within, looking forward for trends that we must adapt to if we’re going to remain relevant and successful. To do otherwise would be risking the long-term viability of the organization.

    Over the past year NAI has been conducting one of those periodic internal and external scans—a “check-up” on the health of the organization, if you will. Through electronic surveys, emails, and focus groups, every member has been invited to provide feedback about services and processes, and over 1,000 of you responded. The Board appointed a task force to sort through this input, draw out the trends, and make recommendations for NAI to modify our services, structure, or operations to respond to these trends. That group has accomplished its charge and is now vetting these recommendations. Ultimately, we will all vote on these changes that will constitute the next step in the ongoing evolution of NAI.

    Make no mistake about it, we must change; we must continue to evolve as an organization. The economic, social, and political climate—even the actual climate—is changing around us. In such a dynamic environment we can’t afford to stand still. Indecision or discomfort with change can be organizational suicide in the long run. How we change is up to us collectively. We have the choice to define a new future for NAI now, or let circumstances define it for us down the road. I prefer that first option, and I look forward to sharing that new future with you.

    NAI’s president Jim Covel is the senior manager of guest experience at the Monterey Bay Aquarium in Monterey, California. Reach Jim at jcovel@mbayaq.org.

3 Responses

  • Patricia Perry says:

    It seems this topic is relevant across the board. A colleague and I were just having a discussion concerning mission creep. That’s the choice to either remain true to your mission statement or abandon it in pursuit of the flavor of the day or allow outside forces to shape your world.

    The NAI mission: Inspiring leadership and excellence to advance heritage interpretation as a profession.

    In my humble opinion, the NAI mission is sound. However, unlike critters on an island, NAI has the option to direct the evolution. Stand tall, stand proud, don’t creep. That’s evolution, NAI style.

  • Jeff Miller says:

    Nice article Jim. I am looking forward to the proposed changes and helping NAI evolve in to the future, and also sharing the future with you and all the NAI Tribe.

  • Travis Williams says:

    The failure of most businesses and organizations is due to a resistance to proactivey evolve with the market they operate in. Nonprofits have a huge tendancy to fail for this very reason. The quickest path to becoming irrelevant is ignoring the need for change. The most important tools for helping remain relevant are the ability to step back and see the big picture and being willing to fully understand your customers needs and how your business can best serve them. Changing NAI is not only necessary, it is required. It is required because a vast majority of our members….customers….need it. All you have to do is step outside of the “box” that NAI currently operates in….or the island we have created….and take an open minded and educated tour. We need change! It’s not scary…it is healthy.

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